Minti case study

Responsibility

UI Design

UX research

Design System Audit

Product Strategy

Design Sprint

Team

Wally, Co-Founder

Timeline

3-4 weeks

Overview

Minti is a whole ecosystem for YouTube and Facebook creators. With it, they can manage revenue from their videos conveniently, safely, and in just a couple of clicks.

My role

During the design sprint i ran, I collaboratively focused on designing some aspect of the user flow, the assets overview, payment dashboard and withdraw modal. In this collaborative effort with the stakeholders, we got together to improve the user experience using good design principles, and incorporating as much feedback from everyone on the team as possible.

Challenge

Creators often experience delays in receiving payments, limited withdrawal options, and a lack of comprehensive services to support their content creation journey. This leads to financial uncertainty, time-consuming processes, and missed opportunities.

How do we help content creators effectively manage and access their revenue?

Goals for the project

Onboard user quickly, so they can connect their channel and be provisioned to receive funds.
Asset overview + payment dashboard for express payout
Allow users withdraw income right into crypto wallets with the latest rate.
Fiat Off-ramp

Defining our users

User 1

Wants timely access to her earnings to sustain her content creation efforts. Fears delayed payments impacting her financial stability.

User 2

Desires a streamlined approach to manage payments and integrations. Fears wasting time on administrative tasks.

Deep dive

Having maximum creative freedom and tasked with imagining a web app that focuses on helping content creators. I started by during a design system audit, and that led to knowing the existing component library lacked versatility for diverse content types.

Areas of improvement & additional components

Enhance the presentation of metrics, earnings data, and content details
Contextual help features (tooltips, onboarding, FAQs, filters) that assist users in using the platform effectively
Accessibility considerations & overall tone and voice of the platform's content consistent with the brand's messaging

Constraint

One of the biggest challenge faced was balancing the presentation and organization of data to provide a comprehensive overview for creators
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So designing a more user-friendly and intuitive interface was crucial to facilitate easy navigation and understanding of the data, while also considering the need for real-time updates to keep creators informed about their earnings.

Striking a balance

To decrease the information overload in the final designs I prioritised disclosure of important datas and information. By leveraging on my experience in element design, making elements easier and more pleasant to interact with

Alternative payments

To help educate users on some of the withdrawal methods (Crypto currency, wallet), the design included hyperlinks and other suggestions. This is placed strategically throughout the interface, providing users with additional information on how it works and its benefits. By incorporating these design elements, users can gain a better understanding of the feature and feel more confident in utilizing it.

Conclusion

I had a grand time designing this interface. I learned a lot about the mechanics behind running a design sprint. Given the market conditions at the time, the stakeholders decided to prioritise other initiatives and sunset the product.

In conclusion, the design sprint showcased the agility and adaptability required in product design. Through design exploration, iterative refinement, stakeholder collaboration, and a willingness to pivot, the design solutions evolved to meet the evolving needs of its users. By embracing change and remaining dedicated to user-centric design principles, I demonstrated the importance of flexibility and responsiveness in creating design solutions that truly resonate with users and stakeholders alike.